100 years

Hawai‘i Community Foundation
HTA: Kūkulu Ola & Aloha ‘Āina Awards

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The Hawai‘i Tourism Authority (HTA) and the Hawai‘i Community Foundation (HCF) have partnered to administer the Kūkulu Ola and Aloha ʻĀina programs. The HTA is committed to reinvesting in Hawaiʻiʻs most cherished resources, its people and place. After 15 years, these two programs represent HTA’s strategic focus on funding the community through tourism reinvestment from the Transient Accommodation Tax (TAT) as well as incorporating new destination management plans.

Destination Management Action Plans

The Hawai‘i Tourism Authority (HTA), in partnership with the four counties and respective visitor bureaus, have developed community-based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three-year period. Each county plan was guided by an island-based Steering Committee that collaborated with the community, visitor industry, and other key sectors. The input provided helped to identify areas of need and to build actionable solutions aimed at improving the lives of residents and enriching communities across the state.

The Kūkulu Ola and Aloha ʻĀina programs are aligned with the Strategic Plan and plays a key role in helping to meet the DMAP action items found in each county plan. Applicants should read through their respective county DMAP that aligns best to the project or program being proposed for funding support. County-specific DMAPs can be found on HTA’s website with six to 10 overall anchor actions for each island accompanied by sub-actions, timelines, and roles of stakeholders and agencies that are responsible for implementation.

Kūkulu Ola Program

The purpose of the Kūkulu Ola Request for Proposals (RFP) is to seek community-based projects and programs that honor and perpetuate the Hawaiian culture and community. The Kūkulu Ola funds support programs that help honor and preserve the Hawaiian culture; demonstrate collaborative efforts with a high degree of community support and involvement; strive to nurture the culture by creating unique experiences and activities that are respectful and accurate; and support cultural practitioners, craftsmen, musicians, and other artists within the sector. Click here for the RFP.

Aloha ‘Āina Program

The Aloha ʻĀina Request for Proposals (RFP) seeks to fund community-based projects and programs that work to respect, enhance, and perpetuate Hawaiʻi’s natural resources. The Aloha ʻĀina funds support programs that improve value-added amenities at natural resource sites; explore innovative means to repair, maintain and improve Hawaiʻiʻs natural resources; increases collaboration among goverment agencies, the visitor industry, and the community; and raise awareness of commercial operators, information providers, and others regarding the responsible use of natural resoruces. Click here for the RFP.


HTA Community Programs Informational Workshops

Six information sessions were hosted by the Hawaiʻi Community Foundation and Hawaiʻi Tourism Authority staff members to review program goals and the application process. Staff conducted Q&A sessions in each call to answer any questions from interested organizations. Participants were provided unique Destination Management Action Plan (DMAP) information by the Hawai’i Tourism Authority staff at each island’s workshop, which is why workshops were held separately. A copy of the slides, including DMAP data by island, is available below. In addition, one of the informational workshop sessions was recorded and is now available for viewing.