The Aloha ʻĀina Program seeks to fund community-based projects and programs that work to respect, enhance, and perpetuate Hawaiʻi’s natural resources. The Aloha ʻĀina funds support programs that improve value-added amenities at natural resource sites; explore innovative means to repair, maintain and improve Hawaiʻiʻs natural resources; increases collaboration among government agencies, the visitor industry, and the community; and raise awareness of commercial operators, information providers, and others regarding the responsible use of natural resources.